white 'chocolate'

I don't really care how it's defined, I'm one of those people who doesn't think of white chocolate as actual chocolate. Chocolate needs cocoa powder, not just cocoa butter. Also, I prefer mine dark (like my men...OH, lame! I know, I just couldn't help it).

However, not calling white chocolate "chocolate" leads to the dilemma of what to call it. All that ever comes to my mind are things like "white...stuff" or "that creamy white stuff" and these suggestions just never sound appropriate for anything other than...Cetaphil.

I think that I might not be so anti-white chocolate if it wasn't always pretending to be chocolate.

So, suggestions for what we should call it? Anyone?